OUR COMPANY

Liali Jewellery LLC is a Dubai based jewellery company with a chain of up-market boutiques under the name of LIALI. Started in June 1999 by Raed Ahmad Baker and Anuraag Sinha, today Liali boasts of 20 outlets in most of UAE's landmark locations. The company specializes in certified diamonds, pearls, precious & semi-precious stones, 18k gold, customized handcrafted jewellery. Liali takes pride in bringing innovative concepts in jewellery and consistently endeavors to keep up with the latest trends around the world. Today Liali is associated with fine jewellery and personalized service that epitomize trust. It has established itself as a name to reckon with over the last 16 years. The Liali brand embodies the soul of the contemporary woman.

1999

JUNE

 

The first Liali Jewellery outlet was opened in Jumeirah Centre by Raed Ahmad Baker, the youngest son of Ahmad Baker, Chairman of the Dutco Group, and Anuraag Sinha, under the umbrella of Dutco Group of Companies. From those humble beginnings, Liali Jewellery has grown exponentially at the rate of one new store every six months.


 

2000

JANUARY

 

Liali opened two stores at The Jebel Ali Golf Resort & Spa and at Spinneys in the residential area of Al Mankhool, Dubai.


 

2001

SEPTEMBER

 

Liali opened new stores at The Gold & Diamond Park, in the New Dubai area.


 

2002

SEPTEMBER

 

Liali store opened at the traditional old Deira Gold Souq to cater to the tourists to Dubai.

 

OCTOBER

 

Liali store opened at the traditional old Deira Gold Souq to cater to the tourists to Dubai.


 

2003

MAY

 

Liali opened new store at the Spinneys, in Al Ghurair Centre, Dubai.

 

OCTOBER

 

Liali opened new store at the Mercato Mall, Dubai.


 

2004

JANUARY

 

Liali opened new store at Spinneys, on Trade Centre Rd., Dubai.

 

AUGUST

 

Liali opened new store at Souq Madinat Jumeirah, Dubai.


 

2005

The year 2005 saw major expansion & growth that changed the size of the company's operations with four new stores. In order to support this retail operation, the back office & workshop capacity was increased & Liali jewellery moved to its own - head office & workshop at the Dubai Multi Commodities Centre by establishing a new company there.

 

JANUARY

 

Liali opened two new stores at Bur Juman Centre in Dubai & at Al Ain Mall, Al Ain, and UAE.

 

MAY

 

Liali opened a new store at Ibn Battuta Mall, Dubai, and UAE

 

OCTOBER

 

Liali opened a new store at Mall of Emirates, Dubai.


 

2006

This year with an increase in demand for freehold properties amongst residents, the need for lifestyle stores within residential communities increased significantly. Liali Jewellery utilized this opportunity to provide quality products and services within these freehold communities by opening two more stores.

 

APRIL

 

Liali Jewellery has also spread its wings to Barcelona, Spain.

 

MARCH

 

Liali opened a new store at in the Springs Community Centre, Dubai.

 

DECEMBER

 

Liali opened a new store at Uptown Mirdif, Dubai.


 

2007

The Company continues to grow even faster with four new stores planned in the first half of 2007 - two in Dubai Festival City, one within the new wing of the Gold and Diamond Park, and one at the Dubai Outlet Mall

 

MARCH

 

The company has conceptualized a distinctive creative exercise to support its new branding campaign, 'The Famed Diamonds of the World' Exhibition - a unique collection of the world's 20 most treasured diamond replicas running for a month in different Liali Jewellery outlets from March 14 till April 14.

 

AUGUST

 

Liali jewellery extends 'Fix-n-Shine' offer amid overwhelming response. The campaign invited clients to visit any of Liali's 17 outlets to have their most exquisite jewellery pieces cleaned, polished and repaired for the festive season. In addition, Liali's in-house experts gave advice to customers on latest trends in jewellery and suggested creative ways to update their ornament collection. The services were extended free of charge to all.

 

OCTOBER

 

Liali Jewellery, leading retailers of branded and custom-made jewellery, was authorised by Dubai Multi Commodities Centre to sell Dubai's first souvenir gold coin, Visions of Dubai, at five of its outlets.

 

NOVEMBER

 

Liali Jewellery collaborated with the International Gemological Institute (IGI). Liali Jewellery's Memories diamond collection gets IGI certification.


 

2008

JANUARY

 

Liali Jewellery inaugurated Memories boutique, a high concept store dedicated exclusively to Memories - its unique diamond jewellery brand. The new shop store is located at the bustling Gold and Diamond Park.

 

OCTOBER

 

Liali goods are made available at Dubai Duty Free and in one year's time, LIALI becomes the top vendor for fine jewellery to DDF.


 

2009

MAY

 

Liali jewellery announces the company's achievement of 40% annual growth within a decade of existence in the market. Liali opens its first store in the GCC outside the UAE in Bahrain at Bahrain City Centre.

 

JULY

 

Liali Jewellery celebrates 10 brilliant years and expansion to new GCC markets.

 

AUGUST

 

Liali Jewellery celebrates a decade of excellence with its chic 10-10 Collection. The 10-10 collection portrayed a unique jewellery collection available in US$ 1010.

 

NOVEMBER

 

LIALI participates at Jewellery Arabia, Bahrain - its first participation at an International Jewellery Exhibition outside UAE.


 

2010

AUGUST

 

LIALI brings in the EID festivities with its brand new Nouf Ring Collection!

 

OCTOBER

 

Liali collaborates with the World Gold Council to launch a new collection of gold jewellery called "Liali Gold" with a mega advertising campaign of the same name.



 

2011

JUNE

 

Liali Jewellery completes 12 glittering years! Liali marked this memorable milestone with the launch of its glamorous DZ collection and attractive year round promotions to celebrate these dozen years.

 

OCTOBER

 

Liali enters the 22K Gold segment with a new store in Meena Bazaar, Bur Dubai and collaborates with the most acclaimed Indian brands, such as Nakshatra, Gili and Asmi apart from LIALI's own, much sought after designs.



 

2012

JANUARY

 

Liali Jewellery unveils its amazing new diamond ring collection, Mirage.

 

MAY

 

Liali to support Charity Golf Tournament organized by Breast Cancer Arabia at Emirates Golf Club, Dubai



 

2013

NOVEMBER

 

Liali extends support to Expat Woman and sponsors the major prize for the ladies at their Annual Burj Al Arab Breakfast.



 

2014

OCTOBER

 

Liali opens Zabeel Saray store on the The Palm Jumeirah.



 

2015

JANUARY

 

GDP renovated to the current look of Liali.

 

APRIL

 

Liali opens new outlet at Wasl Vita, Dubai.

 

AUGUST

 

Liali open the first store in Sharjah at Sharjah City Centre.

 

SEPTEMBER

 

Liali opens a second store in The Palm Jumeirah on The Golden Mile, Dubai.

 

OCTOBER

 

Liali enters the Sultanate of Oman with three stores - at Lulu Bowshar, Qurum CityCentre and Muscat.