Liali Jewellery x Hypeselection: When Luxury Meets a Little Mischief

There’s something magical about a collaboration that just makes sense, even if on the surface, it seems a little unexpected. That’s exactly what’s happening with Liali Jewellery and Hypeselection, two brands from totally different worlds that have teamed up to create something fresh, bold, and just a little bit playful.

On one hand, you’ve got Liali, a long-standing name in the UAE’s fine jewellery scene. Known for timeless designs, premium craftsmanship, and pieces that speak to personal milestones, Liali is all about elegance and meaning. On the other, you’ve got Hypeselection, Dubai’s coolest concept store, where streetwear, sneaker culture, and art toys collide in the best way possible. Put the two together, and you get a campaign that’s stylish, surprising, and full of character.

The centerpiece of this unique partnership? A charming little creature called Labubu.

Meet Labubu: A quirky collectible

Labubu comes from the imagination of artist Kasing Lung, best known for “The Monsters” series. It’s got big eyes, a cheeky grin, and an offbeat charm that’s made it wildly popular in the world of designer toys. If you’ve never heard of it before, don’t worry you’re about to become a fan. Labubu is the little mischief-maker, your shelf didn’t know it needed-quirky, charming, and impossible not to love!

It’s a one-of-a-kind collectible that blends art, pop culture, and a touch of luxury in a way we haven’t seen before.

How To Get Your Hands On This Exclusive Labubu

Whether you’re a toy collector, jewellery lover, or just someone who appreciates fun collaborations, this campaign makes it easy (and exciting) to join in. Liali and Hypeselection offer two ways to get your very own Labubu:

Shop & Collect:

If you’re already eyeing something sparkly from Liali (or need an excuse to treat yourself), now’s the perfect time. When you spend AED 5,000 or more at any Liali Jewellery boutique or on their official website, you’ll receive the exclusive Labubu collectible as a complimentary gift.

There’s no code to enter, no forms to fill—just make your purchase, and Labubu comes home with you. It’s a little extra magic to go with your jewellery box.

Win It on Instagram:

Not ready to shop? No problem. You can still snag your own Labubu by participating in a fun giveaway over on Instagram. Here’s what to do:

  1. Follow @liali_jewellery and @hypeselectiondxb
  2. Like the official Labubu campaign post.
  3. Tag two friends in the comments who would love this collaboration.
  4. Share the post on your story and tag both brands.

And just like that, you’re in the running. No purchase required, just some simple engagement and a bit of good luck.

Why This Collab Works So Well

Liali brings a sense of legacy, refinement, and emotional storytelling through jewellery. Hypeselection, meanwhile, brings in a younger, trend-savvy energy grounded in self-expression and creativity.

Together, they’ve managed to turn what could’ve been a standard campaign into something that feels fresh, fun, and full of personality. It’s not just about selling jewellery or pushing a product. It’s about creating an experience-one where art, fashion, and memory making come together. Whether you're purchasing a gift to mark a personal moment or simply entering for a chance to win something unique, the collaboration feels meaningful without being overly serious. And honestly? That’s rare.

A Little Luxury, A Little Playfulness

In a world where collaborations often feel forced or overly commercial, Liali and Hypeselection have managed to tap into something real: the joy of collecting, the excitement of surprise, and the enduring value of beautifully made things.

Whether Labubu ends up on your shelf or alongside your jewellery pieces as a quirky little companion, he’s sure to be a conversation starter. So go ahead. Explore the collection. Tag your friends. Add a little sparkle to your day, or a little mischief to your shelf.

Because this isn’t just a campaign, it’s a celebration of creativity, craftsmanship, and characters that stay with you.